Unless it’s told, it’s not a story…
…let’s tell yours.
We live in the age of noise. There’s a buzz everywhere, about everything, and it’s all quite daunting and disorientating for any target audience. Whoever wants to be heard needs fine-tuning their voice.
I truly believe in the power of good communication. A clear, well-crafted message goes far and overcomes the distances of remote living and e-shopping, ultimately driving actions. There are no marketing gimmicks: if you sound believable and manage to strike a chord, people will listen to what you have to say.
From start-ups and medium-sized businesses to global corporate teams, I’ve been helping companies to find their voice and communicate their message effectively. Whether in a consumer or B2B context, I can help you shape the correct narrative for your brand, breaking down complex matters to clear, streamlined communication.
About me
I am a London-based communication specialist, with 10+ years of experience in journalism and 5+ in digital communication and branding.
As a reporter, I’ve spent the past decade travelling and covering the fashion, lifestyle, and luxury sectors for a varied group of publications, from financial news outlets (Milano Finanza, BOF) to world-leading magazines, like Vogue Italia under the helm of legendary editor Franca Sozzani.
Among the iconic personalities that I had the pleasure to interview: Annie Lennox, Paul Smith, Sofia Coppola, Hussein Chalayan, Alvaro Siza, Jimmy Page, Donatella Versace, John Waters, John Pawson, Federico Marchetti, Yohji Yamamoto, Years&Years, Thomas Flohr.
Services
Having the ability to distill key selling points and synthesise them into concise and compelling messages or captivating stories, I can help you lift your business’ productivity levels or boost sales by consulting in one of the following areas:
– branding
– content strategy
– corporate communication
– art direction
– ad-hoc creative writing projects.
Clients
I developed projects from start to finish for international luxury brands, leading e-tailers, and top-ranking agencies.
The list includes:
Condé Nast Publishing, The YOOX Net-a-Porter Group, La Rinascente, Bugatti Automobiles, AMC Networks, Think Content, Class Editori, Freenspire, AltaRoma, Rizzoli International Publications, Billionaire Italian Couture, Thomas Pink, Luca Faloni.
I had the pleasure of working with Rosario on a number of magazine projects, from art and culture to travel and fashion, over a period of more than five years. He’s a talented writer with a clever, creative, and 100% original style that flows effortlessly.
Maria Webster – Managing Editor at Condé Nast UK
Let’s connect!
Want to discuss an idea you already have or simply get in touch and see how we can work together? Drop me a message, briefly describing what you had in mind or how I could help your business.
Rosario Morabito 